News Release

Creating new tourist attractions through regional collaborations and Group synergies
The Regional Co-creation Project
~Representatives appointed at 21 facilities; filming location promotions to begin in three regions~

May 11, 2021

TOKYO, Japan - May 11, 2021 - ORIX Real Estate Corporation (“ORIX Real Estate”) and ORIX Hotel Management Corporation (“ORIX Hotel Management”) announced that they have launched the Regional Co-creation Project, which seeks to improve the long-term brand value of their facilities and the regions they are located in by discovering and promoting new local attractions. Twenty-one facilities operated by the two companies, including onsen hotels, hotels, training facilities, and aquariums in 11 prefectures nationwide, will take part in the project.

Concept diagram for the Regional Co-creation Project
「Concept diagram for the Regional Co-creation Project

ORIX Real Estate and ORIX Hotel Management will collaborate with local companies and governments, utilize ORIX Group business foundations to discover and create new tourist attractions, improve the convenience of local tourism, and communicate new information about the region itself; in this way, the project seeks to increase the number of fans of the region in a long-term and stable manner, and so develop a virtuous circle for visitors, the region itself, and ORIX Group facilities.

In line with the launch of the project, the two companies have appointed Regional Co-creation Representatives for each of their participating facilities. In order to revitalize the regions, the representatives will be tasked with planning and promoting tourist and accommodation plans that make use of the latest technologies, as well as events and new experiences that leverage the attractions and unique characteristics of their respective regions.

As a first step, ORIX Location Service, which promotes the use of various regions as filming locations, is being launched today in Aizuwakamatsu City, Kyoto City, and Beppu City. With the goal of regional promotion through film and television, the service will work together with local governments to propose the use of ORIX Group facilities, local tourist spots, and other attractive regional facilities by television and film production companies. In Aizuwakamatsu City, for example, ORIX Real Estate and ORIX Hotel Management will collaborate with the city-run Film Commission Aizuwakamatsu to actively encourage the use of the entire Aizu area in film and television. Through the service, the two companies intend to work together with local governments and increase the scope of the project.

ORIX Real Estate and ORIX Hotel Management will through diverse ideas and collaborations with local communities, stimulate growth in demand for tourism, and thereby contribute to the revitalization of regional economies.

1. Overview of the Regional Co-creation Project
The Regional Co-creation Project will be implemented at 21 facilities operated by the ORIX Group, including onsen hotels, hotels, training facilities, and aquariums in 11 prefectures nationwide. ORIX Real Estate and ORIX Hotel Management will collaborate with local companies and governments and utilize ORIX Group resources to discover and create new tourist attractions; by communicating such new attractions, the project also aims to increase the number of fans both of the region and of ORIX Group facilities in a long-term and stable manner, revitalize the region, and so develop a virtuous circle for visitors, the region itself, and ORIX Group facilities.

2. About the Regional Co-creation Representatives at ORIX Group facilities
ORIX Real Estate and ORIX Hotel Management have appointed Regional Co-creation Representatives for each of their participating facilities. These representatives are tasked with strengthening initiatives with local companies and governments, discovering dormant tourist attractions in their respective regions, working together with local companies to develop new products, and actively engaging in other public relations activities. In addition, by cooperating with ORIX Auto Corporation, which operates car rental and car sharing businesses, and with the ORIX Buffaloes baseball team, the representatives will implement plans to create new events and tourist and accommodation plans.

Regional Co-creation Representative for each facility
Facility type Prefecture Facility Regional Co-creation Representative Contact telephone number
Onsen Hotel Hokkaido Hakodate Yunokawa HOTEL BANSO Ken Yokono 0138-57-5061
Fukushima Aizu Higashiyama ONYADO TOHO Kei Watanabe 0242-26-4141
Kanagawa Hakone Ashinoko HANAORI
Yoshio Miyazaki 0460-83-8739
Kanagawa Hakone Gora KARAKU Shinichi Suzuki 0460-83-8860
Toyama Kurobe Unazuki YAMANOHA
Hiroaki Hasegawa
0765-62-1041
Shizuoka HOTEL MICURAS Ayako Yamanobe 0557-86-1111
Oita Beppu Beppu SUGINOI HOTEL Toshiaki Ito 0977-24-1141
Hotel Hokkaido CROSS HOTEL SAPPORO Ayumi Matsuda 011-272-0010 
Tokyo Hotel JAL City Haneda Tokyo Nobuharu Takahashi 03-5735-2525
Tokyo HUNDRED STAY Tokyo Shinjuku Takao Jibiki 03-6890-9100
Kyoto CROSS HOTEL KYOTOCross Hotel Kyoto Haruna Asakura 075-231-8831
Osaka CROSS HOTEL OSAKA Atsuko Ueno 06-6213-8281
Osaka HOTEL UNIVERSAL PORT / HOTEL UNIVERSAL PORT VITA Koji Kobayashi 06-6460-8000
Training facility Tokyo Seminar House Cross Wave Fuchu Kazuki Ohno 042-340-4800
Chiba Seminar House Cross Wave Funabashi Suguru Wada 047-436-0111
Chiba Seminar House Cross Wave Makuhari Kazunori Ikemoto 043-298-1161
Osaka Seminar House Cross Wave Umeda Hiroko Takeshita 06-6312-3200
Aquarium Tokyo SUMIDA AQUARIUM Shinji Maesaki 03-5619-1284
Kyoto KYOTO AQUARIUM Tetsuya Okazaki 075-354-3116
Restaurant Yamaguchi Shimonoseki Shunpanro Main Restaurant Yasuhiro Takuno 083-223-7181

3. About ORIX Location Service
ORIX Location Service was launched in 2007 to enable real estate owned, managed, or operated by the ORIX Group to be used as filming locations for films, television, and commercials. Through the service, television programs, films, and promotional videos have previously been recorded in Mark Springs, a residential area completed in 2003 that features both detached housing and condominiums, and at the Cross Wave Fuchu training facility.

With the launch of the Regional Co-creation Project, ORIX Real Estate and ORIX Hotel Management will work together with local governments to expand the scope of the ORIX Location Service from Group-operated facilities to multiple other filming sites, including local tourist spots. Locanavi! is a filming location search website operated by Chiikikassei Planning, which is engaged in regional revitalization activities; the two companies intend to utilize the website to actively develop its ORIX Location Service.

Major films and television programs
Facility Films and television programs
Mark Springs At Home Dad, Oniyome Nikki (Wife from Hell Diaries), and other television dramas
Seminar House Cross Wave Fuchu Bayside Shakedown: The Final, SPEC: Close, and other films
West Park Tower Ikebukuro Shinzanmono (Newcomer), and other television dramas
Overview of the Locanavi!
location service website Locanavi! website https://locanavi.com/ Open Link in New Window (in Japanese)

Locanavi! webpages for various ORIX Group facilities (in Japanese)

Aizu Higashiyama ONYADO TOHO
Cross Hotel KYOTO
Beppu SUGINOI HOTEL

 

https://locanavi.com/facility/aizu-toho/ Open Link in New Window https://locanavi.com/facility/cross-kyoto/ Open Link in New Window https://locanavi.com/facility/beppu-suginoi/ Open Link in New Window
Website operator Chiikikassei Planning
Locanavi! webpage (image)
Locanavi! webpage (image)

4. Overview of ORIX Hotel Management Corporation

Address 2-3-1 Hamamatsu-cho, Minato-ku, Tokyo
Established January, 1997 (company name changed from Blue Wave Corporation on April 1, 2020)
Representative Takaaki Nitanai
Description of business Operation of Japanese-style inns, hotels, and training facilities
Shareholder ORIX Real Estate Corporation (100%)
Website https://www.orix-realestate.co.jp/hotelmanagement/en/新しいウィンドウで開きます。

Contact Information:
Investor Relations and Sustainability Department
ORIX Corporation
Tel: +81-3-3435-3121

About ORIX:
ORIX Corporation (TSE: 8591; NYSE: IX) is a financial services group which provides innovative products and services to its customers by constantly pursuing new businesses.
Established in 1964, from its start in the leasing business, ORIX has advanced into neighboring fields and at present has expanded into lending, investment, life insurance, banking, asset management, automobile related, real estate and environment and energy related businesses. Since entering Hong Kong in 1971, ORIX has spread its businesses globally by establishing locations in 34 countries and regions across the world.
Going forward, ORIX intends to utilize its strengths and expertise, which generate new value, to establish an independent ORIX business model that continues to evolve perpetually. In this way, ORIX will engage in business activities that instill vitality in its companies and workforce, and thereby contribute to society. For more details, please visit our website: https://www.orix.co.jp/grp/en/
(As of September 30, 2020)

Caution Concerning Forward Looking Statements:
These documents May contain forward-looking statements about expected future events and financial results that involve risks and uncertainties. Such statements are based on our current expectations and are subject to uncertainties and risks that could cause actual results that differ materially from those described in the forward-looking statements. Factors that could cause such a difference include, but are not limited to, those described under “Risk Factors” in the Company’s annual report on Form 20-F filed with the United States Securities and Exchange Commission and under “(4) Risk Factors” of the “1. Summary of Consolidated Financial Results” of the “Consolidated Financial Results April 1, 2019 – March 31, 2020.”

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