News Release
Creating new tourist attractions through regional collaborations and Group synergies
The Regional Co-creation Project
~Representatives appointed at 21 facilities; filming location promotions to begin in three regions~
May 11, 2021
TOKYO, Japan - May 11, 2021 - ORIX Real Estate Corporation (“ORIX Real Estate”) and ORIX Hotel Management Corporation (“ORIX Hotel Management”) announced that they have launched the Regional Co-creation Project, which seeks to improve the long-term brand value of their facilities and the regions they are located in by discovering and promoting new local attractions. Twenty-one facilities operated by the two companies, including onsen hotels, hotels, training facilities, and aquariums in 11 prefectures nationwide, will take part in the project.

ORIX Real Estate and ORIX Hotel Management will collaborate with local companies and governments, utilize ORIX Group business foundations to discover and create new tourist attractions, improve the convenience of local tourism, and communicate new information about the region itself; in this way, the project seeks to increase the number of fans of the region in a long-term and stable manner, and so develop a virtuous circle for visitors, the region itself, and ORIX Group facilities.
In line with the launch of the project, the two companies have appointed Regional Co-creation Representatives for each of their participating facilities. In order to revitalize the regions, the representatives will be tasked with planning and promoting tourist and accommodation plans that make use of the latest technologies, as well as events and new experiences that leverage the attractions and unique characteristics of their respective regions.
As a first step, ORIX Location Service, which promotes the use of various regions as filming locations, is being launched today in Aizuwakamatsu City, Kyoto City, and Beppu City. With the goal of regional promotion through film and television, the service will work together with local governments to propose the use of ORIX Group facilities, local tourist spots, and other attractive regional facilities by television and film production companies. In Aizuwakamatsu City, for example, ORIX Real Estate and ORIX Hotel Management will collaborate with the city-run Film Commission Aizuwakamatsu to actively encourage the use of the entire Aizu area in film and television. Through the service, the two companies intend to work together with local governments and increase the scope of the project.
ORIX Real Estate and ORIX Hotel Management will through diverse ideas and collaborations with local communities, stimulate growth in demand for tourism, and thereby contribute to the revitalization of regional economies.
1. Overview of the Regional Co-creation Project
The Regional Co-creation Project will be implemented at 21 facilities operated by the ORIX Group, including onsen hotels, hotels, training facilities, and aquariums in 11 prefectures nationwide. ORIX Real Estate and ORIX Hotel Management will collaborate with local companies and governments and utilize ORIX Group resources to discover and create new tourist attractions; by communicating such new attractions, the project also aims to increase the number of fans both of the region and of ORIX Group facilities in a long-term and stable manner, revitalize the region, and so develop a virtuous circle for visitors, the region itself, and ORIX Group facilities.
2. About the Regional Co-creation Representatives at ORIX Group facilities
ORIX Real Estate and ORIX Hotel Management have appointed Regional Co-creation Representatives for each of their participating facilities. These representatives are tasked with strengthening initiatives with local companies and governments, discovering dormant tourist attractions in their respective regions, working together with local companies to develop new products, and actively engaging in other public relations activities. In addition, by cooperating with ORIX Auto Corporation, which operates car rental and car sharing businesses, and with the ORIX Buffaloes baseball team, the representatives will implement plans to create new events and tourist and accommodation plans.
Facility type | Prefecture | Facility | Regional Co-creation Representative | Contact telephone number |
---|---|---|---|---|
Onsen Hotel | Hokkaido | Hakodate Yunokawa HOTEL BANSO | Ken Yokono | 0138-57-5061 |
Fukushima | Aizu Higashiyama ONYADO TOHO | Kei Watanabe | 0242-26-4141 | |
Kanagawa | Hakone Ashinoko HANAORI |
Yoshio Miyazaki | 0460-83-8739 | |
Kanagawa | Hakone Gora KARAKU | Shinichi Suzuki | 0460-83-8860 | |
Toyama | Kurobe Unazuki YAMANOHA |
Hiroaki Hasegawa |
0765-62-1041 | |
Shizuoka | HOTEL MICURAS | Ayako Yamanobe | 0557-86-1111 | |
Oita | Beppu Beppu SUGINOI HOTEL | Toshiaki Ito | 0977-24-1141 | |
Hotel | Hokkaido | CROSS HOTEL SAPPORO | Ayumi Matsuda | 011-272-0010 |
Tokyo | Hotel JAL City Haneda Tokyo | Nobuharu Takahashi | 03-5735-2525 | |
Tokyo | HUNDRED STAY Tokyo Shinjuku | Takao Jibiki | 03-6890-9100 | |
Kyoto | CROSS HOTEL KYOTOCross Hotel Kyoto | Haruna Asakura | 075-231-8831 | |
Osaka | CROSS HOTEL OSAKA | Atsuko Ueno | 06-6213-8281 | |
Osaka | HOTEL UNIVERSAL PORT / HOTEL UNIVERSAL PORT VITA | Koji Kobayashi | 06-6460-8000 | |
Training facility | Tokyo | Seminar House Cross Wave Fuchu | Kazuki Ohno | 042-340-4800 |
Chiba | Seminar House Cross Wave Funabashi | Suguru Wada | 047-436-0111 | |
Chiba | Seminar House Cross Wave Makuhari | Kazunori Ikemoto | 043-298-1161 | |
Osaka | Seminar House Cross Wave Umeda | Hiroko Takeshita | 06-6312-3200 | |
Aquarium | Tokyo | SUMIDA AQUARIUM | Shinji Maesaki | 03-5619-1284 |
Kyoto | KYOTO AQUARIUM | Tetsuya Okazaki | 075-354-3116 | |
Restaurant | Yamaguchi | Shimonoseki Shunpanro Main Restaurant | Yasuhiro Takuno | 083-223-7181 |
3. About ORIX Location Service
ORIX Location Service was launched in 2007 to enable real estate owned, managed, or operated by the ORIX Group to be used as filming locations for films, television, and commercials. Through the service, television programs, films, and promotional videos have previously been recorded in Mark Springs, a residential area completed in 2003 that features both detached housing and condominiums, and at the Cross Wave Fuchu training facility.
With the launch of the Regional Co-creation Project, ORIX Real Estate and ORIX Hotel Management will work together with local governments to expand the scope of the ORIX Location Service from Group-operated facilities to multiple other filming sites, including local tourist spots. Locanavi! is a filming location search website operated by Chiikikassei Planning, which is engaged in regional revitalization activities; the two companies intend to utilize the website to actively develop its ORIX Location Service.
Facility | Films and television programs |
---|---|
Mark Springs | At Home Dad, Oniyome Nikki (Wife from Hell Diaries), and other television dramas |
Seminar House Cross Wave Fuchu | Bayside Shakedown: The Final, SPEC: Close, and other films |
West Park Tower Ikebukuro | Shinzanmono (Newcomer), and other television dramas |
location service website | Locanavi! website | https://locanavi.com/ ![]() |
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Locanavi! webpages for various ORIX Group facilities (in Japanese) Aizu Higashiyama ONYADO TOHOCross Hotel KYOTO Beppu SUGINOI HOTEL |
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Website operator | Chiikikassei Planning |

4. Overview of ORIX Hotel Management Corporation
Address | 2-3-1 Hamamatsu-cho, Minato-ku, Tokyo |
---|---|
Established | January, 1997 (company name changed from Blue Wave Corporation on April 1, 2020) |
Representative | Takaaki Nitanai |
Description of business | Operation of Japanese-style inns, hotels, and training facilities |
Shareholder | ORIX Real Estate Corporation (100%) |
Website | https://www.orix-realestate.co.jp/hotelmanagement/en/![]() |
Contact Information:
Investor Relations and Sustainability Department
ORIX Corporation
Tel: +81-3-3435-3121
About ORIX:
ORIX Corporation (TSE: 8591; NYSE: IX) is a financial services group which provides innovative products and services to its customers by constantly pursuing new businesses.
Established in 1964, from its start in the leasing business, ORIX has advanced into neighboring fields and at present has expanded into lending, investment, life insurance, banking, asset management, automobile related, real estate and environment and energy related businesses. Since entering Hong Kong in 1971, ORIX has spread its businesses globally by establishing locations in 34 countries and regions across the world.
Going forward, ORIX intends to utilize its strengths and expertise, which generate new value, to establish an independent ORIX business model that continues to evolve perpetually. In this way, ORIX will engage in business activities that instill vitality in its companies and workforce, and thereby contribute to society. For more details, please visit our website: https://www.orix.co.jp/grp/en/
(As of September 30, 2020)
Caution Concerning Forward Looking Statements:
These documents May contain forward-looking statements about expected future events and financial results that involve risks and uncertainties. Such statements are based on our current expectations and are subject to uncertainties and risks that could cause actual results that differ materially from those described in the forward-looking statements. Factors that could cause such a difference include, but are not limited to, those described under “Risk Factors” in the Company’s annual report on Form 20-F filed with the United States Securities and Exchange Commission and under “(4) Risk Factors” of the “1. Summary of Consolidated Financial Results” of the “Consolidated Financial Results April 1, 2019 – March 31, 2020.”
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