Trial Operation of Customer Database-linked Loyalty Program Using State-of-the-art Digital Signage Launched at Flagship Tokyu Store Nakameguro Store

TOKYO, Japan - March 1, 2012 - ORIX Corporation (TSE: 8591; NYSE: IX), a leading integrated financial services group, announced today that Tokyu Store Corporation (hereinafter, "Tokyu Store", in partnership with ID's Co., Ltd. (hereinafter, "ID's"), has initiated the trial operation of a loyalty program (a customer database-linked sales promotion program designed to expand the number of prime customers) aimed at further improving customer services. As part of the program, a database-linked coupon issuance service and video advertisement distribution via two state-of-the-art digital signage units has begun at Tokyu Store's flagship Nakameguro store. The digital signage units are provided through a collaborative effort between SOFTBANK Creative Corp. (hereinafter, "SOFTBANK Creative") and ORIX Corporation (hereinafter, "ORIX").

Digital signage units make use of technology newly developed specifically for commercial facilities, and is linked to a customer database of those who carry Tokyu Store point cards.

Customers who scan their cards during store visits are granted points for their visits as well as bonus points. Plans call for coupons based on the customer's purchasing history to be issued on the spot, coupled with the delivery of related video content or other services. Tokyu Store and ID's will examine the effectiveness of the services to determine whether actual purchasing behavior is affected and how customers rate the services.

Following the trial operation of the program at the Nakameguro store, Tokyu Store plans to take part in a joint venture with ID's, SOFTBANK Creative and ORIX to explore a possible expansion in the number of stores where digital signage units are installed, in a commitment to further enhancing the range of services on offer to customers.

Digital Signage Unit

Company Profiles
Tokyu Store Corporation

HeadOffice	1-21-12, Kami-meguro, Meguro-ku, Tokyo, Japan
Representative	Yuji Kinoshita, President and Representative Director
URL	http://www.tokyu-store.co.jp/
EstablishedCapital	October 10, 1956
Business	￥10,838 million
Activities	General retail sales as chain store supermarket of foods including fresh foods,clothing, daily sundries and daily-living products.

ID’s Co., Ltd.

HeadOffice	1831-1 Oroku, Naha-shi, Okinawa, Japan
Representative	Choken Yamakawa, President and Representative Director
URL	http://www.id-s.net/
EstablishedCapital	April 1998
Business	￥137 million
Activities	Loyalty programs (Marketing and promotion consultant, database marketing programs, promotion development, date center operations)

SOFTBANK Creative Corp.

HeadOffice	2-4-5, Roppongi, Minato-ku, Tokyo, Japan
Representative	Kosei Tsuchihashi, President and Representative Director
URL	http://www.softbankcr.co.jp/en/index.html
EstablishedCapital	March 24, 1999 (Changed to present name in October 2005)
Business	￥100 million
Activities	Digital contents business, digital signage business, publishing business, planning and production business

●Company and product names shown in this release are trademarks or registered trademarks of their respective owners.

Contact Information
ORIX Corporation, Corporate Planning Department
TEL : +81-3-5419-5042 / Fax : +81-3-5419-5901
URL : http://www.orix.co.jp/grp/en/

About ORIX
ORIX Corporation (TSE: 8591; NYSE: IX) is an integrated financial services group based in Tokyo, Japan, providing innovative value-added products and services to both corporate and retail customers. With operations in 27 countries and regions worldwide, ORIX's activities include corporate financial services, such as leases and loans, as well as automobile operations, rental operations, real estate, life insurance, banking and loan servicing. For more details, please visit our website at:http://www.orix.co.jp/grp/en/