News Releases 2011

TOKYO, Japan – November 24, 2011 – ORIX Real Estate Corporation (hereinafter, ORIX Real Estate), a subsidiary of ORIX Corporation, today announced that it has determined the official name and logo of an urban aquarium currently under development and scheduled to be opened in the West Zone of TOKYO SKY TREE TOWN. The aquarium will be officially named the “SUMIDA AQUARIUM.” TOBU RAILWAY CO., LTD. (hereinafter, “TOBU RAILWAY”) has been building TOKYO SKY TREE TOWN in the Narihirabashi/Oshiage area of Sumida Ward, Tokyo, with the opening of the facility scheduled for May 22, 2012.

ORIX Real Estate adopted the simple and straightforward “SUMIDA AQUARIUM” as the name for the aquarium, combining “Sumida,” the name of the surrounding region, with “aquarium.” The name reflects ORIX Real Estate’s ambitions to enhance the daily lives of local inhabitants with a neighborhood aquarium by developing a facility that has strong ties with the local community, which has a culture steeped in water affairs and fisheries centered on the Sumida River.

In conjunction with the determination of the official name, ORIX Real Estate has also determined the aquarium’s logo. It features a simple design: a fish motif drawn in clean lines. The design has a somewhat nostalgic yet progressive feel, expressing the urban aquarium’s close affinity with the traditional Japanese aesthetic that the Tokyo Sky Tree® will exhibit to the world. The fish of the logo can be seen as overlaying each other, while at the same time dispersing in different directions. This symbolizes how the SUMIDA AQUARIUM will serve as a space for dissemination and expansion of new values.

The SUMIDA AQUARIUM facility aims to provide a place where visitors can relax and find a new source of strength by drawing inspiration and making new discoveries through exhibitions and activities that allow them to experience the “beauty of aquatic environments” and the “dynamism of life.” It also aims to stimulate visitors’ curiosity and appetite for knowledge by giving them a chance to learn about the relationship between living organisms and the environment. Utilizing its inherent potential to provide both entertainment and education, the SUMIDA AQUARIUM will conduct exhibitions and activities that explore new possibilities for both of these elements while providing new forms of value.

Outline of SUMIDA AQUARIUM Facility

 
 Image of entrance lobby

   
 Images provided by ENOSHIMA AQUARIUM

TOKYO SKY TREE TOWN® Facility Overview 

                    TOKYO SKY TREE TOWN zoning chart         ©TOKYO-SKYTREETOWN

                    Bird’s eye view of TOKYO SKY TREE TOWN          ©TOKYO-SKYTREETOWN

About ORIX
ORIX Corporation (TSE: 8591; NYSE: IX) is an integrated financial services group based in Tokyo, Japan, providing innovative value-added products and services to both corporate and retail customers. With operations in 27 countries and regions worldwide, ORIX’s activities include corporate financial services, such as leases and loans, as well as automobile operations, rental operations, real estate, life insurance, banking and loan servicing. For more details, please visit our website at:  http://www.orix.co.jp/grp/en/